Work

What we're fixing now.

Nobody on this list was broken. They were growing faster than their story, their team, or their launch calendar could carry.

Diamond D Industries loader moving timber mats

Diamond D IndustriesHeavy civil constructionSulphur, Louisiana

A million safe hours. A brand ready to say so.

The moment

A women-owned heavy civil contractor growing fast: a serious safety record, an expanding fleet, and a new hydro excavation division. The company had outgrown its own story, which is the best problem a brand can have.

The fix

Rebuilt the capabilities story around four divisions. New brochure system and billboards. A full-length safety training film on operating heavy equipment near energized transmission lines, and a welcome commercial, both shot in Louisiana with a Louisiana crew and Valence as production company. Then an SEO and content realignment of the website to match.

Engagement

Build. Fractional CMO plus a built team: design, copy, film production, and web.

Excavator on a Diamond D site, from above

Governor John Bel Edwards cutting the ribbon at a Star Academy launch in Tangipahoa Parish, Louisiana

Star AcademyEducationNational program

One program. One story. Every state.

The moment

A program with real results and real momentum: governors at ribbon cuttings, new states signing on, new teams carrying the story into new markets. Growth that fast needs one spine everyone can build on.

The fix

A messaging architecture the whole organization could carry. State-by-state reports, sales presentations in English and Spanish, a family guide, and event coverage, all built on the same foundation, so every new market hears the same Star Academy.

Engagement

Lead. Embedded fractional CMO, inside the leadership team, with specialists brought in as the work demanded.

3MaplesTechnology startupGround-up build

Ground up. Brand, launch, and demand, from day one.

The moment

A startup built from zero by a founder out of fintech who had run a company before and knew exactly what he didn't have: a brand, a marketing function, or a go-to-market. A product on the way and no one in the CMO seat.

The fix

Fractional CMO from day one. Positioning and brand, the launch film and creative, the measurement stack built before the first dollar went out, and the first demand program. Weekly cadence with the founders. Decisions in days.

Engagement

Build. Fractional CMO plus a built team: brand, film, web, and paid.

Earlier work includes First Guaranty Bank, Port of New Orleans, Abita, and Ducks Unlimited.

Earlier work

The agency years, in evidence.

Brand systems, campaigns, and public information work from Valence's first decade. The clients changed. The discipline didn't.

First Guaranty BankCampaign · Print, out-of-home, digital, mobile wallet launch · 2016

Fanatical Banking. A campaign built on a single promise about service, carried from newspaper to billboard to a mobile wallet launch, with the same face on every piece.

First Guaranty Bank print ad: Our CDs are hard to top — Print

First Guaranty Bank billboard — Out-of-home

First Guaranty Bank mobile wallet landing page — Landing page

First Guaranty Bank mobile wallet in-branch poster — In-branch

GilsbarBrand system · Identity, guidelines, stationery, collateral · 2014

A benefits administrator with a group of companies and one brand to hold them together. We built the identity, wrote the rules, and designed the touchpoints the rules govern, from letterhead to the newsletter.

Guidelines

Identity

Tangipahoa Parish School SystemPublic information campaign · Direct mail, tri-fold · 2020

Just the facts on two school millage proposals, mailed to parish households ahead of the vote. Public information work has one job: make a complicated ballot question plain.

Tangipahoa school millage mailer, front — Direct mail

Tangipahoa school millage mailer, back — Direct mail

Brand experience

Twenty years of brands, from Fortune 500 to family-owned.

Your turn

Have a problem like these?

Tell us in a few lines, or pick a time. A principal reads every message and you'll hear back within one business day.

Start a fix Book a 20-minute call Or email rstpierre@valencellc.com. It goes to the principal, not a queue.