Valence Group, LLC

Elevating brands
to unprecedented heights
Where ideas
become actions

Services We Offer

Brand Strategy

• Customer Discovery

• Narrative Development

• Brand Messaging

• Website Development

Public Relations

• Reputation Management

• Crisis Management

• Community Engagement

• Media Training

Video Production

• Storyboarding & Concepts

• Location Management

• Principal Photography

• Post Production

Creative Design

• Brand Identity

• Website Development

• Consumer Packaging

• Printed Materials

OUR VISION

Elevating brands to unprecedented heights

At Valence Group, we aspire to become the architects of triumph for our clients’ most cherished assets: their brands. We believe a brand is more than just a logo or a tagline — it’s a dynamic force capable of driving unprecedented success.

OUR MISSION

Unleashing brand potential

Our mission is crystal clear: to orchestrate brand strategy programs that not only meet but exceed our clients’ expectations. We are dedicated to the relentless pursuit of brand excellence, consistently delivering results that inspire awe.

Combined Experience

0 Years

The Success of Your Brand

0 Goal

Our Mindset

Strength Through Agility: Nimble & Adaptable

With every client comes a unique set of needs. Valence Group’s strength lies in its ability to assemble the right talent to meet specific objectives. Our extensive professional network allows us to handpick team members with the precise skill sets required for each assignment. This approach guarantees operational and cost efficiencies, and the delivery of a superior-quality product. We don’t aim to be the biggest brand strategy studio — our goal is to be the best.

Meet the Founders

Jordan Friedman: The Visionary

A New York City native, Jordan’s career began at top international public relations firms. Over the years, he led programs for clients such as Lockheed Martin, Rolex, Principal Financial Group, and other global giants. In 2002, he founded his boutique PR agency, eventually merging it with Bond Moroch in New Orleans. There, he oversaw communications and brand strategy for iconic names like Tiffany & Co., Audi, Westin Hotels & Resorts, Abita Brewing Company, and more. In 2023, he co-founded Valence Group.

Meet the Founders

Ron St.Pierre: The Brand Dynamo

With over two decades in the consumer product goods industry, Ron has a profound understanding of consumer trends and marketing strategy. His expertise includes event marketing, brand positioning, new product launches, media strategy, and sponsorships for renowned brands that include MillerCoors, Heineken, the New Orleans Jazz and Heritage Festival, Talladega Superspeedway, Valero, Spire Energy and more. Ron’s extensive experience and dedication to excellence make him an invaluable partner at Valence Group. After sixteen years of operating Valence Consulting, LLC he co-founded Valence Group with Jordan in 2023.