• Customer Discovery
• Narrative Development
• Brand Messaging
• Website Development
Elevating brands to unprecedented heights
At Valence Group, we aspire to become the architects of triumph for our clients’ most cherished assets: their brands. We believe a brand is more than just a logo or a tagline — it’s a dynamic force capable of driving unprecedented success.
Unleashing brand potential
Our mission is crystal clear: to orchestrate brand strategy programs that not only meet but exceed our clients’ expectations. We are dedicated to the relentless pursuit of brand excellence, consistently delivering results that inspire awe.
With every client comes a unique set of needs. Valence Group’s strength lies in its ability to assemble the right talent to meet specific objectives. Our extensive professional network allows us to handpick team members with the precise skill sets required for each assignment. This approach guarantees operational and cost efficiencies, and the delivery of a superior-quality product. We don’t aim to be the biggest brand strategy studio — our goal is to be the best.
A New York City native, Jordan’s career began at top international public relations firms. Over the years, he led programs for clients such as Lockheed Martin, Rolex, Principal Financial Group, and other global giants. In 2002, he founded his boutique PR agency, eventually merging it with Bond Moroch in New Orleans. There, he oversaw communications and brand strategy for iconic names like Tiffany & Co., Audi, Westin Hotels & Resorts, Abita Brewing Company, and more. In 2023, he co-founded Valence Group.
With over two decades in the consumer product goods industry, Ron has a profound understanding of consumer trends and marketing strategy. His expertise includes event marketing, brand positioning, new product launches, media strategy, and sponsorships for renowned brands that include MillerCoors, Heineken, the New Orleans Jazz and Heritage Festival, Talladega Superspeedway, Valero, Spire Energy and more. Ron’s extensive experience and dedication to excellence make him an invaluable partner at Valence Group. After sixteen years of operating Valence Consulting, LLC he co-founded Valence Group with Jordan in 2023.
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