What we do and how we do it.
Marketing Strategy
- What That Means: Focusing your resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage
- In Other Words: Giving you a map from here to there
Branding
- What That Means: Establishing a unique and competitive organizational identity that is relevant to your constituents
- In Other Words: Helping you be true to yourself
Messaging
- What That Means: Creating concise and compelling messages that explain the value of your brand
- In Other Words: Making you sound good
Graphic Design
- What That Means: Developing a creative identity that is fresh and memorable
- In Other Words: Making you look good
Digital Design
- What That Means: Translating your brand and identity across all digital formats to create meaningful connections
- In Other Words: Putting you on that new “Internet”
Social Media Management & Measurement
- What That Means: Developing integrated, interactive brand awareness and engagement across all social media channels
- In Other Words: Who’s saying what about you
Direct Mail Marketing
- What That Means: Soliciting a direct response through print mailings
- In Other Words: Snail mail – a.k.a. old school marketing
Email Marketing
- What That Means: Developing e-communications that drive response
- In Other Words: Like snail mail, but cheaper (and easier to track)
Search Engine Optimization (SEO)
- What That Means: Improving your organic rankings on major search engines
- In Other Words: Getting you higher but without drugs
Search Engine Marketing (SEM)
- What That Means: Aligning your brand with key search terms through paid advertising
- In Other Words: If you can’t get it, pay for it.
Print and Outdoor Advertising
- What That Means: Advertising your brand in strategic print and outdoor media to drive response
- In Other Words: Putting your lovely mug in magazines and on billboards
Event Management
- What That Means: The application of project management to the creation and development of festivals, events and conferences
- In Other Words: Soup to nuts, port-a-potty’s to dumpsters to stage installation to vendor management (and the list goes on, customized to each event)