What we do and how we do it.

Marketing Strategy

• What That Means:  Focusing your resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage
• In Other Words:  Giving you a map from here to there

Branding

• What That Means:  Establishing a unique and competitive organizational identity that is relevant to your constituents
• In Other Words:  Helping you be true to yourself

Messaging

• What That Means: Creating concise and compelling messages that explain the value of your brand
• In Other Words: Making you sound good

Graphic Design

• What That Means: Developing a creative identity that is fresh and memorable
• In Other Words: Making you look good

Digital Design

• What That Means: Translating your brand and identity across all digital formats to create meaningful connections
• In Other Words: Putting you on that new “Internet”

Social Media Management & Measurement

• What That Means: Developing integrated, interactive brand awareness and engagement across all social media channels
• In Other Words: Who’s saying what about you

Direct Mail Marketing

• What That Means: Soliciting a direct response through print mailings
• In Other Words: Snail mail – a.k.a. old school marketing

Email Marketing

• What That Means: Developing e-communications that drive response
• In Other Words: Like snail mail, but cheaper (and easier to track)

Search Engine Optimization (SEO)

• What That Means: Improving your organic rankings on major search engines
• In Other Words: Getting you higher but without drugs

Search Engine Marketing (SEM)

• What That Means: Aligning your brand with key search terms through paid advertising
• In Other Words: If you can’t get it, pay for it.

Print and Outdoor Advertising

• What That Means: Advertising your brand in strategic print and outdoor media to drive response
• In Other Words: Putting your lovely mug in magazines and on billboards

Event Management

• What That Means: The application of project management to the creation and development of festivals, events and conferences
• In Other Words: Soup to nuts, port-a-potty’s to dumpsters to stage installation to vendor management (and the list goes on, customized to each event)